Latest News About Greg Swann

Updated 2026-05-04 14:02

Here’s the latest I can share based on recent public reporting.

Greg Swann joined the AFL executive as Executive General Manager of Football Performance in 2025, with responsibilities spanning on-field product, game analysis, officiating, and related areas. This marked a move from his prior role as CEO of the Brisbane Lions.[1]
Reports at the time noted Swann would finish with the Lions mid-2025 and start at the AFL in July 2025, joining the AFL leadership to help shape football performance and game direction.[2][1]
There was coverage in mid-2025 highlighting his transition as part of an AFL leadership reshuffle that expanded football operations and performance functions under the CEO.[2]

If you’d like, I can search for more up-to-date articles or provide a brief profile of his career highlights and impact at the Lions and in the AFL so far. Note: in 2026 there were ongoing AFL-related discussions and media coverage about football performance leadership, but specifics may vary by source. Would you like me to fetch the most current updates?[3]

Sources

Greg Swann: Lions CEO sells East Melbourne apartment near MCG - realestate.com.au

Brisbane chief executive Greg Swann has sold his East Melbourne apartment with a view of the MCG with an at least $500,000 windfall in five years.

www.realestate.com.au

Swann up for challenge

New Lions CEO Greg Swann knows 'it's not going to be an easy task'

www.lions.com.au

Greg Swann joins AFL executive as EGM Football Performance

Greg Swann will join the AFL Executive leadership team as the new Executive General Manager Football Performance

www.afl.com.au

AFL footy boss Greg Swann speaks after controversial ARC calls

Greg Swann, the AFL's Executive General Manager of Football Performance, speaks to the media after round seven