Here’s the latest on GMA, Today, and CBS Mornings ratings:
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Summary: The morning-show ratings have been highly competitive, with NBC’s Today often leading in total viewers while ABC’s GMA has occasionally edged ahead in key demos. CBS Mornings typically trails the two in total viewers but shows occasional gains in certain demos. These dynamics have varied week to week and over the 2024–2025 season.[1][2][4][9]
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Recent trends:
- First-quarter 2025: Today led in total viewers, with GMA close behind, while CBS Mornings trailed in total viewers; in the key demo, Today and GMA traded positions depending on the week.[1]
- Mid-2025 reports: NBC’s Today often led in the key demographic (A25-54) even when GMA topped total viewers in some weeks, reflecting different strengths across metrics.[2][3]
- Late 2025: There were reports of shifts favoring GMA in some weeks, including first-place finishes in both total viewers and key demo in certain periods, signaling a swing back for GMA after a stretch behind Today.[3]
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Quick takeaway:
- If you care about total audience size, Today typically leads or stays very close to GMA; if the focus is the key 25–54 demo, GMA and Today trade dominance more frequently, with CBS Mornings generally behind but occasionally improving in demos.[9][2][1]
Illustration (example):
- A simple snapshot for a recent week could look like:
- Today: ~2.57–2.86 million total viewers; ~540,000–600,000 in demo
- GMA: ~2.6–2.62 million total viewers; ~470,000–550,000 in demo
- CBS Mornings: ~1.9–2.0 million total viewers; ~300,000–360,000 in demo
(Numbers vary by week and source; exact figures are Nielsen live-plus-same-day.)
If you’d like, I can pull a specific week’s numbers and present a concise chart or a table comparing the three shows for that period. I can also tailor the data to a date range you care about (e.g., last 4 weeks, Q1 2025, or the most recent week).
Sources
In the fierce ratings battle between the morning news shows, ABC’s Good Morning America continues to hold on to the top spot as the most-watched morning program in total viewers for the ninth week in a row.
www.yardbarker.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comThe morning news show ratings battle remains highly competitive.
www.tvinsider.comIMDb, la source la plus populaire et la plus fiable au monde en matière de films, de télévision et de célébrités.
www.imdb.comABC News’ Good Morning America beat out its morning news competition last week, but NBC News’ Today is still leading the charge overall when it comes to the first quarter of 2025.
www.yardbarker.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comWhich show did best over the past year?
www.tvinsider.com