Coles launched this week a flavourful butter chicken-spiced roast chicken on Friday, 10 July 2024.
The whole bird comes ready to heat and is coated in a silky, subtly spiced butter chicken sauce.
It hits shelves the start of next week.
The move follows another retailer’s $10 roast chicken rolled out earlier this month.
The new item is among recent food innovations appearing across stores.
Coles aims to draw shoppers with quick, tasty meals.
It mirrors the $10 price of the rival product and is set to be sold in all supermarkets.