On Thursday, July 9, 2026, the phrase the popular phrase rose in social trend charts. The term appeared as media channels ran stories on television, local police and competitions.
The same day RHOC season 20 and Big Brother 28 premiered, featuring the stars and the cast, who also shared favorite restaurants. A network aired Allen Smith’s "Behind the Badge" segment and asked for help after a body was found in the city. A future Major League Fishing competition was slated for Caddo and Cross Lakes.